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RumbaFish in Palo Alto fishes social networks to fine-tune marketing
"CEO Michelle Bonat and technology chief Steve DeRodeff offer a software platform that rewards behavior on social networks, helping identify new marketing channels and fine-tuning campaigns."
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2010's New Software Star: 'Socialytic' Business Apps
'Socialytic' sounds buzzworthy, for sure. But in 2010, IDC says the combination of business, social and collaborative apps will transform the enterprise software market and alter ERP and BI vendors' products. From IDC's "Predictions 2010: Recovery and Transformation" report led by Chief Analyst Frank Gens. Read Article
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- Arabian Business – Software Firms You Should Keep an Eye On
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The AIM Group | Publishers of Classified Intelligence Reports
RumbaFish helps advertisers, publishers manage SN campaigns
Social media can make money for publishers and advertisers and the new RumbaFish can help, according to its founder and CEO Michelle Bonat. RumbaFish designed an online, self-serve widget that lets advertisers launch, manage and track social-network campaigns.
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Fidelity Investments Research – RumbaFish Named 'Innovative Application Software Company Under $100M to Watch' by Leading Analyst Firm Read Article |
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Netscape Celebrity – RumbaFish Named 'Innovative Application Software Company Under $100M to Watch' by Leading Analyst Firm
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Michelle Bonat interviewed by Astia CEO Sharon Vosmek
SV: You were just listed as one of IDC's Innovative Application Software Companies Under $100M to Watch. What key differentiators led RumbaFish to be included on the list in such a competitive space?
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“RumbaFish delivers on the promise of real-time, effective, Internet marketing.”-- DEMO Conference 2009
“By bringing brand visibility and interaction into the walled garden of social networks, RumbaFish heralds a revolution in the way companies engage their audience,” said Chris Shipley, Executive Producer of the DEMO Conferences. “The RumbaFish vision changes the game for the enterprise, and I am delighted to have them on stage at DEMOfall 09.” |
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- My Favorites from Day 2: RumbaFish hit the demo stage promising to answer the questions - “How do I get people’s attention on line?” and “How do I engage them?” RumbaFish provides custom wizards for your Web site, and feeds back analytics detailing the top 20 influencers for a brand, and shows where referral streams are being generated…If you’re a media agency, creative, or you track the media world in any capacity, you’ll want to check out these new companies that debuted at DEMO09 today! -- Randy Giusto, NewDigitalCafe
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Noteworthy B2B product releases from DemoFall 09: RumbaFish, helps Web marketers set up and track promotional campaigns on Twitter, MySpace, LinkedIn and FaceBook. RumbaFish's real-time analytics let marketers quickly fine-tune their campaigns. "In this economy, enterprises are sexy," said Ravit Lichtenberg, a Silicon Valley start-up consultant with Ustrategy. -- Eric Lai, ComputerWorld
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(RumbaFish) provides an easy way to set up online campaigns involving contests and user-generated content, then update them with a single click. -- Kim-Mai Cutler, Venture Beat
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“RumbaFish Technologies Inc., a Palo Alto based technology company is the latest start-up to enter the social media space and is taking its place in line to compete to be the go-to company for setting up interactive advertising campaigns.” -- Alisha Paul, Snoo.ws |
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Silicon Valley companies were a force to be reckoned with at the Demo technology conference this week in San Diego…— RumbaFish Technologies Inc. of Palo Alto. The company’s software-as-a-service model allows customers to create, deploy, analyze and update interactive marketing campaigns, and gives those customers the ability to add an incentive or reward for performing certain behaviors, like re-Tweeting an offer or sharing a website on Facebook. -- Mary Duan, San Jose Business Journal |
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“Tech upstarts in the spotlight: up-and-comer RumbaFish Technologies … helps companies create and manage interactive promotional campaigns on social networks such as Twitter and Facebook. Sitting at the nexus of customer relationship management software and online advertising, RumbaFish says it provides instant metrics about each new campaign’s effectiveness and allows one-click changes to all sites at once to ramp up a campaign over time.” -- Janet Rae-Dupree, Internet News |
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Michelle Bonat on the future of advertising: she discusses social media and its effect on the manner in which companies strategize their PR and marketing campaigns, and offers not only advice for companies to tailor their campaigns accordingly, but also some tips for traditional news sources to increase readers' interest. Ourblook.com |
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